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Why Integration is ActiveCampaign’s Greatest Benefit

Why Integration is ActiveCampaign’s Greatest Benefit

If you’re even slightly interested in marketing automation, you’ve probably heard of ActiveCampaign. It’s fast becoming one of the most popular automation platforms available, due to its excellent features for automating email (and other things) to various levels of...

10 Ways You Can Combat Cart Abandonment On Your Ecommerce Site

10 Ways You Can Combat Cart Abandonment On Your Ecommerce Site

Cart abandonment. Two words that can send shivers up any online business owner’s spine. (Shudder.) As untouchable as the ecommerce industry seems right now with it's boom in popularity, it is not without its problems, and cart abandonment is one of the biggest. So big...

8 Ways Marketing Automation Can Help Grow Your Ecommerce Business

8 Ways Marketing Automation Can Help Grow Your Ecommerce Business

Automation and sales technology go hand-in-hand when it comes to growing a successful ecommerce business.  Chances are you’ve got basic automation processes in place, like checkout notifications to customers, updating inventory based on orders and billing receipts for...

How to Set Up Your Marketing For Success [Toolkit]

How to Set Up Your Marketing For Success [Toolkit]

Get the complete toolkit: this article plus bonus planning tools. Yours free - CLICK HERE » Want to start 2021 off on the right foot?  According to HubSpot, companies that prioritize marketing efforts are 13x more likely to see a positive return on investment.  It’s...

Hot Marketing Trends

Hot Marketing Trends

Here at Airbase, we love all things marketing. We constantly talk to fellow professionals and take pride in keeping up to date with key trends.  So much so, we wanted to share a snippet of where we think marketing is headed.   Trend 1: Online Quality Video...

Follow Up Or Fail

Follow Up Or Fail

If your only priority is lead generation, you’re going to lose out on a lot of leads. Ironic, we know.  But rather than constantly scramble around for new opportunities, you should instead turn your attention to the contacts with a longer lead life cycle – it’s the...

Trouble Scaling Up? Here’s What You Need To Do

Trouble Scaling Up? Here’s What You Need To Do

We’ve all been there: face pressed against the glass ceiling, struggling to scale upwards but with no idea of what’s holding us back. In truth, this is largely caused by the processes you do or don’t have in place. Occasionally, you just have to take a step back and...

How Financial Services Can Get More Out Of Their Data

How Financial Services Can Get More Out Of Their Data

There’s no shortage of reasons to reduce your marketing at the moment. Between the pandemic, economic uncertainty and the lockdown, patience really is a virtue. But that doesn’t mean you should take a break.  Only 8% of consumers think that businesses should stop...

How Airbase Helped Periscope Wealth Set The Pace In Financial Services

How Airbase Helped Periscope Wealth Set The Pace In Financial Services

Wealth management company Periscope Wealth discovered Airbase at a turning point in their business.  Their previous sales and marketing campaigns had largely been outbound - usually telesales - and their lead management was informal. They knew that technology could...

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