Your ThriveScore is: 

Your ThriveScore is on a scale of 1 to 10, divided into 4 categories (see below).

In simple terms, the higher your score the fitter your business is to survive the current turbulence and to thrive in the aftermath.

You will now receive our 21 Big Ideas email series to help you on your way.

How Do You Measure Up?


Score: 7.7 +
Category: STRONG

You’re probably in the top 4% of businesses as far as your marketing strategy is concerned. This suggests you’re doing many things right, have a strong grasp of the fundamentals, and have many of the pieces in place to help you get the best results.

Score: 4.6-7.6
Category: STABLE

You’re above average, in the top 20% of businesses, which suggests you’re doing some things right. However, there’s still plenty of room for improvement and probably some quick wins to be had as a result.

Score: 2.9-4.5
Category: ACUTE

You’re undoubtedly doing ok in some areas but there’s still work to do. There’s no such thing as a market that’s not competitive – and if you’re not properly equipped to meet that challenge your business will never do as well as it could.

Score: 1 to 2.8
Category: CRITICAL

It’s not quite the end of the line, but you’re in poor shape. Something needs to change, and fast! The good news is that means there are lots of opportunities for you to improve things – as long as you act decisively, before it’s too late.